Leveraging Mobile Solutions

Leveraging Mobile Solutions

The Cherie Blair Foundation for Women in partnership with the ExxonMobil Foundation, Nokia and the Tanzania Gatsby Trust has developed an innovative project that combines enterprise development and mobile value added services. This two-pronged approach will have a powerful impact, helping to increase access to information, markets and capital to enable women to grow their businesses.

The ExxonMobil Foundation is the primary philanthropic arm of Exxon Mobil Corporation. Globally, ExxonMobil and the ExxonMobil Foundation provide funding to promote women as catalysts for development among other development initiatives. In 2005, ExxonMobil launched a global programme focused on promoting women as catalysts for economic development. In the last seven years, ExxonMobil has invested more than $53 million toward promoting women’s economic opportunities. One important area of focus has been accelerating women’s economic advancement through technology.

Nokia - The mission of Nokia’s Mobile Phones business is to connect the next billion people and beyond to relevant information and the Internet. Nokia does this through a portfolio of affordable and distinctively-designed first, feature and smartphones; by building an apps ecosystem with global and local developers; and through innovative services such as Nokia Life. Nokia Life is currently available in India, China, Indonesia, Nigeria and Kenya.

Tanzania Gatsby TrustFounded in 1992, Tanzania Gatsby Trust (TGT) is a charitable trust which aims to help alleviate poverty by enabling hundreds of small and medium sized enterprises (SMEs) to carry out productive and profitable enterprises. TGT as one of the stakeholders in SMEs development in Tanzania relentlessly pursues its mission, which is “to harness, channel and unleash human energy to build social, financial and physical capital through entrepreneurship development”.

Over the course of two years, 140 women will be provided with business training workshops and services, such as business registration, incubation support and rights awareness training, so that they can run financially-viable, value added, formal and self-sustainable businesses. Alongside this, the program has launched an award-winning Business Women mobile service, which delivers essential business tips and management information, specifically tailored for women entrepreneurs, directly to their mobile phones. The expansion of Business Women follows the successful launch of the service in Nigeria and Indonesia, which has already resulted in over 75,000 subscribers since August 2012. The use of the service will be integrated into the business training, and will also be available for anyone in the country to subscribe to. Our aim is for 75,000 users to benefit overall in Tanzania.

The desired outcomes of this project are to strengthen women-owned micro and small enterprises by empowering them to develop meaningful entrepreneurial capabilities, to facilitate women’s access to appropriate employment opportunities and to strengthen women’s decision-making within the household and in the community. The overall aim of the project is to contribute to poverty reduction, social inclusion and economic empowerment of women in Tanzania.